rootbar salon

A targeted ad strategy, SEO overhaul, and fresh web design that increased bookings and improved brand presence.

Overview

Industry: Beauty / Salon
Services Provided: Facebook Ads, Google Ads, Website Redesign, SEO
Project Duration: 4 months (design and ad launch) with ongoing ad + SEO management

The Challenge

Rootbar Salon wanted to increase new client bookings in competitive urban markets while maintaining a luxury brand image. Their website was functional but outdated, their search visibility was low for high-value keywords, and they weren’t fully leveraging paid ads to drive consistent leads.

The Approach

Website Redesign: Developed a clean, modern site that reflected the salon’s premium positioning, with an improved booking flow and mobile optimization.
SEO: Conducted a full audit to identify technical issues, keyword opportunities, and local SEO gaps. Optimized on-page content, meta data, and Google Business Profile.
Facebook Ads: Created geo-targeted campaigns highlighting offers for first-time visitors and showcasing the salon experience.
Google Ads: Built search campaigns targeting high-intent keywords like “best salon in [city]” to capture ready-to-book leads.

The Execution

Rebuilt the site with a luxury-inspired design, fast load times, and SEO-friendly structure.
Implemented keyword-rich content updates and improved internal linking.
Produced ad creatives with professional imagery and clear CTAs.
Launched Facebook and Google Ads simultaneously, using consistent messaging across platforms.
Set up conversion tracking to measure cost per lead, booking sources, and keyword performance.

Before/After

Results

Website: Bounce rate decreased by 5.6% and average session duration increased by 17.8%.
SEO: Organic traffic increased by 32.34% compared to the same time last year since launch
Google Ads: Reduced cost per lead by 12% while increasing qualified booking inquiries.

what's it like to work with me?

kind words from some cool clients

“Lorem ipsum dolor sit amet, contur ading elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua."

April BrownCEO, Rootbar

how it works

the proven process

Discovery Call

We’ll hop on a quick call to talk about your goals, pain points, and where you’re at. This helps me understand your business, your audience, and what success looks like for you.

custom plan

Based on our conversation, I’ll build out a clear, tailored roadmap specific to your needs — whether it’s a one-time project or ongoing support. You’ll get a transparent scope, pricing, and timeline.

execution

Once approved, I get to work. I’ll keep you updated as things move forward, and you’ll always know exactly where we’re at. No guesswork. No radio silence.

Review & Optimize

After launch or delivery, we’ll review results, gather feedback, and look for ways to refine. If ongoing support is needed, we keep building on what’s working and tweak what’s not.We track performance and adjust as needed.Implementation + reporting

rootbar salon

A targeted ad strategy, SEO overhaul, and fresh web design that increased bookings and improved brand presence.

Overview

The Challenge

The Approach

The Execution

Before/After

Results

what's it like to work with me?

kind words from some cool clients

how it works

the proven process

Discovery Call

We’ll hop on a quick call to talk about your goals, pain points, and where you’re at. This helps me understand your business, your audience, and what success looks like for you.

custom plan

Based on our conversation, I’ll build out a clear, tailored roadmap specific to your needs — whether it’s a one-time project or ongoing support. You’ll get a transparent scope, pricing, and timeline.

execution

Once approved, I get to work. I’ll keep you updated as things move forward, and you’ll always know exactly where we’re at. No guesswork. No radio silence.

Review & Optimize

After launch or delivery, we’ll review results, gather feedback, and look for ways to refine. If ongoing support is needed, we keep building on what’s working and tweak what’s not.We track performance and adjust as needed.Implementation + reporting

Let’s build your next high-performing campaign, website, or content plan

Book Your Free Discovery Call

rootbar salon

A targeted ad strategy, SEO overhaul, and fresh web design that increased bookings and improved brand presence.

Overview

The Challenge

The Approach

The Execution

Before/After

Results

what's it like to work with me?

kind words from some cool clients

how it works

the proven process

Discovery Call

We’ll hop on a quick call to talk about your goals, pain points, and where you’re at. This helps me understand your business, your audience, and what success looks like for you.

custom plan

Based on our conversation, I’ll build out a clear, tailored roadmap specific to your needs — whether it’s a one-time project or ongoing support. You’ll get a transparent scope, pricing, and timeline.

execution

Once approved, I get to work. I’ll keep you updated as things move forward, and you’ll always know exactly where we’re at. No guesswork. No radio silence.

Review & Optimize

After launch or delivery, we’ll review results, gather feedback, and look for ways to refine. If ongoing support is needed, we keep building on what’s working and tweak what’s not.We track performance and adjust as needed.Implementation + reporting

Let’s build your next high-performing campaign, website, or content plan

Book Your Free Discovery Call

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